Whether you're currently on the job hunt or simply looking to improve your social media profiles for online-networking purposes, optimizing your LinkedIn profile is a smart idea. According to a Jobvite survey, 87 percent of recruiters turn to LinkedIn for finding, evaluating, and reaching out to new job candidates. In the current digital era, optimizing your LinkedIn profile and other social media pages is more important than ever to stand out among other professionals in your field.
However, it can be challenging to figure out exactly how to make your LinkedIn profile attractive to recruiters. You may be wondering: What truly makes a difference on your profile? Or, which features should you pay attention to, and how often should you update your status?
Here are some actionable tips on how to get noticed on LinkedIn and begin to attract HR experts and other professionals in your field.
How to get noticed on LinkedIn
Optimize your profile
You want to ensure you're making a great first impression when recruiters initially hit your LinkedIn profile. The good news is that LinkedIn walks you through each step to optimizing your profile. Be sure to fill out each section of your profile as thoroughly as you can, providing lots of detail on your past and current job positions.
Additionally, consider thinking outside the box to really make your profile stand out. A great way to do this is by providing a captivating intro section of your profile - use bullet points or a numbered list throughout your profile for easier readability. Also, think about uploading an example of your work via a photo attachment in the first section of your profile.
Keep your social media sociable
Although it may seem obvious, most people forget to be social on their social media platforms. This is especially important when you're trying to stand out in the sea of LinkedIn users and find a new job. Be sure to interact with others on the platform at least every other day. If this is difficult for you to remember to do, consider setting reminders via your online calendar or whatever app you use to keep yourself organized.
Try interacting with people in two different ways. First, communicate with your current LinkedIn connections. You can do this by commenting on their status updates and articles they write. You can also reach out to them and ask them to connect you to some of their LinkedIn connections in your industry that are relevant to your job search. The more active you are on LinkedIn, the more visible you become to recruiters that your connections know.
Next, consider reaching out to people you aren't connected with yet. You can find these people in the “My Network” section of LinkedIn under the “Recommended for You” category. Additionally, try searching for companies you have an interest in working for and explore their employees listed on LinkedIn. You can either directly request to connect with them or send them a direct message and introduce yourself.
All too often, LinkedIn users forget to show up on the social network and remain active on a consistent basis. Remember, consistency is key when you're trying to make a positive impression on any social media platform. Recruiters will want to see that you are disciplined enough to log in and share valuable content on a weekly basis.
The bottom line? If you're trying to figure out how to make your LinkedIn profile attractive to recruiters, be sure to remain visible.
Taking the time to optimize your LinkedIn profile will allow job recruiters to find you among the thousands of other users. Regardless of if you're trying to find a new job or simply put feelers out for available positions, taking the time to improve your LinkedIn can benefit you in several ways.